In November 2009, it was announced that Ciara would be the new face of a major multimedia ad campaign for Verizon's smartphone the LG Chocolate Touch. Ciara has filmed a commercial for the campaign, which features her dancing to her single "Work". In March 2010, it was officially confirmed and announced that Ciara will be the new spokesperson in the new campaign for Adidas Originals. Pictures from the last year shoot in London were released onto the internet in March. A commercial for the campaign was released also this month, featuring numerous other celebs.

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